Website quality evaluation: a model for developing comprehensive assessment instruments based on key quality factors

Purpose The field of website quality evaluation attracts the interest a range disciplines, each bringing its own particular perspective to bear. This study aims identify main characteristics – methods, techniques and tools instruments described in this literature, with specific concern for factors analysed, based on these, multipurpose model is proposed development new comprehensive instruments. Design/methodology/approach Following systematic bibliographic review, 305 publications are examined, field's leading authors, their disciplines origin sectors which websites being assessed belong identified, methods they employ characterised. Findings Evaluations tend be conducted one three primary focuses: strategic, functional or experiential. technique expert analysis predominates over user studies most examined classify evaluated example, usability content into that operate at different levels, albeit there little agreement names used referring them. Originality/value Based detected 50 cited works, developed classifies these 13 dimensions more than 120 general parameters. resulting provides framework constitutes an initial step towards shared conceptualization discipline quality.