What's in and what's out in branding? A novel articulation effect for brand names
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چکیده
منابع مشابه
What's in and what's out in branding? A novel articulation effect for brand names
The present approach exploits the biomechanical connection between articulation and ingestion-related mouth movements to introduce a novel psychological principle of brand name design. We constructed brand names for diverse products with consonantal stricture spots either from the front to the rear of the mouth, thus inwards (e.g., BODIKA), or from the rear to the front, thus outwards (e.g., KO...
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ژورنال
عنوان ژورنال: Frontiers in Psychology
سال: 2015
ISSN: 1664-1078
DOI: 10.3389/fpsyg.2015.00585