When To Localize? Integration And Responsiveness In Subsidiaries In Transition Economies
نویسندگان
چکیده
The Integration-Responsiveness framework with the typology of international, multidomestic, global and transnational MNE strategies has become a standard in strategic management textbooks. Yet, despite this popularity, surprisingly little evidence exists for under which conditions each type of strategy is most appropriate. This paper revisits the typology using a contingency approach to derive hypotheses on the merits of alternative strategies. These hypotheses are tested on a sample of subsidiaries in two transition economies. We find that cultural distance affects the effectiveness of global, transnational, and multi-domestic strategies, while the mode of entry and ownership affects the effectiveness of in particular global and transnational strategies. Short Title: When to Localize?
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تاریخ انتشار 2012