Special Issue on Qualitative Approaches to E-marketing and Online Consumer Behaviour: Guest Editors' Introduction
نویسندگان
چکیده
Inma Rodríguez-Ardura Gerard Ryan Ulrike Gretzel Special Issue on Qualitative Approaches to E-marketing and Online Consumer Behaviour: Guest Editors’ Introduction Journal of Theoretical and Applied Electronic Commerce Research ISSN 0718–1876 Electronic Version VOL 7 / ISSUE 2 / AUGUST 2012 / IV-V © 2012 Universidad de Talca Chile This paper is available online at www.jtaer.com DOI: 10.4067/S0718-18762012000200004
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عنوان ژورنال:
- JTAER
دوره 7 شماره
صفحات -
تاریخ انتشار 2012