Mobile Media and Digital Wayfinding: Strategies for Implementation

Given our inherent mobility, wayfinding can be described as one of the earliest human activities. In a simple environment, the human mind is capable of generating a cognitive map or “the internal spatial representation of environmental information” (Golledge, 1999). Within a complex environment, an internal cognitive map alone may not allow the user to have a successful wayfinding experience and may lead to the formulation of representational inaccuracies (Raubal and Egenhofer, 1998).