Exploring the Time Dimension in the Technology Acceptance Model with Latent Growth Curve Modeling

This paper investigates the dynamics of users’ beliefs and intention to adopt a new technology during the course of its training. It also identifies the relationships among the dynamic elements over a time continuum. As a research method, we introduce latent growth curve modeling to better analyze the dynamics over a longitudinal time horizon. We provide an outline of the method for a research in progress. In addition, we demonstrate the application of latent growth curve modeling to a secondary data set obtained from Venkatesh et al. (2006). The results indicate that those with a higher level of initial behavioral intention to use are likely to have a higher level of initial use of a technology. In addition, those who have a steeper rate of increase in behavioral intention during the implementation are likely to have a steeper increase in their use of the technology.