Marketing in eWorld Era: Opportunities, Challenges and Dilemmas
نویسنده
چکیده
The paper discusses the problem of impact of electronic environment on marketing process. In the first part, utilization of various tools and techniques is presented and analyzed. Second part of the paper is focused on challenges emerging in the new ereality. Next part briefly discusses opportunities arising for marketers with electronic environment development. Finally conclusions are provided.
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تاریخ انتشار 2002