Designing Urban Media Storytelling through Greimas’ Narrative Model

This article attempts to establish an urban media storytelling model based on Greimas’ narrative model. Greimas’ narrative model is distinguished into Narrative Schema model and Actantial model. Of course, other contents that reproduced through urban media can also establish storytelling strategies using these. Moreover, it can also be utilized in establishing a storytelling that applies to the entire space called “city.” To be more specific, it is a process that receives information and entertainment based on the city, explores the city and ultimately recognizes the city image. This writing suggest such storytelling design linked with a narrative schema and actantial model.