Bernarr Macfadden: reformer of feminine form.

This study attempted to examine the influence of strongman/publisher Bernarr Macfadden on the prevailing attitudes regarding the feminine physique at the turn of the century and to trace the development of his concept of feminine beauty. Macfadden, whose career as a health reformer blossomed with the birth of Physical Culture magazine in 1899, argued vociferously for a new, athletic feminine ideal an ideal which emulated that seen in ancient Greek statuary and used the pages of Physical Culture and his later magazines