Ontology Services-Based Information Integration in Mining Telecom Business Intelligence

Ordinary implementation of mining telecom business intelligence (BI) is to simply pack data warehouse (DW), OLAP and data mining engines together. In practice, this type of system cannot adapt to changing or new requirements emergent in the problem domain. As a result of survey, 85% of DW projects failed to meet their intended objectives. In this paper, an internal linkage and communication channel, namely an ontology service-based match and translation among user interface, DW, and enterprise information systems, is developed, which implements unified naming and directory of ontology services, metadata management and rule generation for ontology mapping and query parsing among conceptual view, analytical view and physical view from top down. A system prototype on top of realistic telecom environment shows that our intelligence integration solution presents much stronger power to deal with operational decision making user-friendly and adaptively compared with those simply combining BI products available from vendors.