Cultural Expressions of a Fundamental Human Motive

The motive to enhance and protect positive views of the self manifests in a variety of cognitive and behavioral strategies but its universality versus cultural specificity is debated by scholars. We sought to inform this debate by soliciting self-reports of the four principal types of self-enhancement and self-protection strategy (positivity embracement, favorable construals, self-affirming reflections, defensiveness) from a Chinese sample and comparing their structure, levels, and correlates to a Western sample. The Chinese data fit the same factor structure, and were subject to the same individual differences in regulatory focus, selfesteem, and narcissism, as the Western data. Chinese participants reported lower levels of (enhancement-oriented) positivity embracement but higher levels of (protection-oriented) defensiveness than Western participants. Levels of favorable construals were also higher in the Chinese sample, with no differences in self-affirming reflections. These findings support and extend the universalist perspective on the self by demonstrating the cross-cultural structure, yet culturally sensitive manifestation, of self-enhancement motivation.