Leveraging Organisational Values for Sustainability Initiatives

For the industrialised world many consider sustainability to have been time stamped by the release of the book Silent Spring (Carson, 1962) and yet the idea of "sustainability" is one that has had moderate take-up by people in the Industrialised world and their approach the future. It can be argued that a push for lifestyle improvement and material goods has had a lagging negative effect that has seen environmental degradation and species extinction on a scale not previously known in the period of Homo Sapiens. Despite increasing concerns, the growth drive measured by the rather limited indicator of Gross Domestic Product (GDP), has become the default setting with nations feeding the ravenous hunger of Western style consumption where the unquestioned mantra is economic growth. Because the GDP indicator has been almost exclusively relied upon by Governments as a way to judge their country's progress, Governmental policies generally, both by design and default, have Abstract