How a Traditional Company Seeded New Analytics Capabilities
نویسندگان
چکیده
Fueled by the Internet of things (IoT) and big data, business analytics is an essential capability for digital transformation.3 However, some long-established companies have experienced challenges in attempting to adopt new digital technologies, including business analytics, and derive value from them.4 Some organizational requirements for successfully using data-driven insights—such as horizontal communication and cross-departmental data access—are impeded by long-standing
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عنوان ژورنال:
- MIS Quarterly Executive
دوره 16 شماره
صفحات -
تاریخ انتشار 2017