MAST: an Agent Framework to Support B2C E-Commerce

نویسندگان

  • Salvatore Garruzzo
  • Domenico Rosaci
  • Giuseppe M. L. Sarnè
چکیده

In this paper we present an XML-based multi-agent system, called Multi Agent System for Traders (MAST), that completely supports Business-to-Customer E-commerce activities, including advertisements and payments. MAST helps both customers and merchants in their tasks with a homogeneous and personalized approach. In particular, E-payments in MAST are implemented under the availability of financial institutions. This avoids exchanging of sensible customers’ information and reinforces the confidence between customers and merchants. A complete prototype of MAST has been implemented in the JADE framework, and it has been exploited for realizing some experiments, in order to evaluate its performances.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Multi-agent technology and ontologies to support personalization in B2C E-Commerce

In this paper we present an XML-based multi-agent system, called Multi Agent System for Traders (MAST), that supports several Business-to-Customer e-Commerce activities, including advertisements and payments. MAST helps both customers and merchants in performing their tasks by using a personalized approach. MAST’s e-payment model avoids exchanging sensitive information, reinforcing trust betwee...

متن کامل

Evaluation of Reputation Metric for the B2C e-Commerce Reputation System

This paper evaluates recently developed novel and comprehensive reputation metric designed for the distributed multi-agent reputation system for the Business-to-Consumer (B2C) E-commerce applications. To do that an agent-based simulation framework was implemented which models different types of behaviours in the marketplace. The trustworthiness of different types of providers is investigated to...

متن کامل

A New Trust Model for B2C E-Commerce Based on 3D User Interfaces

Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websit...

متن کامل

Innovations in Software Agent-Based B2B Technologies

In recent years, there has been increasing work where intelligent software agents have been used to support electronic commerce and other Internet-based transactions. This use of agents also called Agent-Mediated Electronic Commerce, has mostly been seen in areas such as service discovery and knowledge management , automated negotiation and pricing, auctioning and transactional reasoning , and ...

متن کامل

E-Negotiation System Based on Intelligent Agents in B2C E-Commerce

To automate most of commerce time-consuming stages of the buying process, software agent's technologies have been proposed and employed in different transaction stages of e-commerce. The agents in e-negotiation dialogs based on their owner requirements until reaching agreement on one or multi issues of the negotiation. In addition, in many real conditions negotiation, negotiation agents have on...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2006