Towards an Organizational Model of Attitude Change

Building on the growing literature that views organizations as complex adaptive systems, this paper proposes a general model to analyze the relationship between organizational context and attitudes. In particular, we focus on how the system of formal and informal communication channels that characterize an organization and the timing of information flows affect the dynamic process of attitude change. We also use a stylized version of the model to illustrate how the general framework is able to generate insights that are relevant to particular situations.