Heat-Not-Burn Tobacco Cigarettes: Smoke by Any Other Name.

Philip Morris International (PMI) supports scientific data transparency, data sharing and actively encourages the conduct of independent studies on IQOS that are aimed at advancing scientific and medical knowledge or verifying the results we obtained through our assessment program described by Smith et al. To date we have published over 30 peer-reviewed articles describing studies specifically conducted with IQOS. We have also submitted a Modified Risk Tobacco Product (MRTP) application with the U.S. FDA. It is important that independent studies are conducted with a high degree of scientific rigor, the same degree of rigor that is expected from our company. Key standards for scientific research are: