CAM : A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High JOSEPH LAJOS ZSOLT
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چکیده
منابع مشابه
Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High
We develop a spreading activation model, which we call the category activation model, to predict where within a category structure consumers are likely to position a subcategory that they have created to accommodate a new hybrid product. Based on this model, we hypothesize that the probability that an individual will position a new category subordinate to a particular category i is proportional...
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تاریخ انتشار 2008