Towards Appling the Promotion Mixture in Library : Female Section of King Abdul - Aziz University

The current study aims to identify the application of promotion mixture in the central library, Females section in King Abdul-Aziz University .It can support library and information services to reach target markets and specified objectives.. The applicable study is based on case study curriculum. All data is collected through a questionnaire directed to a chance sample into the study community. The study reached some findings: the mixture promotion is applied but in different scales. The study also finds that the new services provided by the library have not revealed yet. The researcher recommends the necessity of advertising the new services provided by the university and planning for future services promotions to meet the needs and beneficial desires.