User Adoption of Cell Phones for Smoking Cessation: Does Attitude Towards Smoking Matter?
نویسنده
چکیده
The objective of this study is to investigate the role of attitude towards the activity targeted by the technology in a perceived risk-motivation information technology adoption model. A theoretical model was developed and tested empirically with 170 respondents from the UK for the case of using cell phones in smoking cessation interventions. Results show attitude towards smoking had a negative effect on the perceived risk and no significant effect on motivation.
منابع مشابه
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تاریخ انتشار 2010