Emerging e-commerce business models: an analysis of case studies from West Lothian, Scotland
نویسنده
چکیده
The paper surveys existing theory of e-commerce business models and associated conceptual instruments. It employs three original case studies of SMEs using e-commerce to demonstrate the dynamic nature of e-commerce business models for networked SMEs. The idea of evolutionary business planning based upon Molina’s sociotechnical constituency approach and the diamond of alignment is
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تاریخ انتشار 2002