Consumer Attitude towards Green Marketing in Bangladesh

Recently climate change issues have come to the forefront. Climate change is a global challenge. It is a threat to social and economic stability and sustainable human existence. There is no doubt that climate change affects the fundamental requirement for health – clean air, safe drinking water, sufficient green food and secured shelter. Many measures have to be planned for and taken into account when adapting to climate changes .As a third world country Bangladesh can place a good phenomena in climate change through adapting consumer attitude towards green marketing . According to the study, consumers are very much sensitive in a few factors. These factors are consumer’s loyalty about green product, Global warming and environmental safety, quality of product, concern about extra price and Luxury and Environmental awareness. Both descriptive and inferential statistics were used in analyzing data. For identifying the factors relating to purchase green product, factor analysis was conducted. Positive attitude towards green marketing is 53.417. Male are more aware and positive minded than female in respect of different issues of green marketing in Bangladesh. According to my study “50 years above” people have more favorable attitude than any other age group. Students are unconscious about the green practice and the impact for the future. Consumer’s loyalty is the most important factor for taking decision for the purchase of green product by the consumer. So it is the urgent time to generate the concept of green marketing to the young generation. We must find an opportunity to enhance product's performance and strengthen our customer's loyalty to green product.