Body Management and Youth National Identity (Case Study: Sari Youth)

Identity in recent decades, especially in social and national dimension, as one of the most key components of humanities and social sciences, considered very deeply by experts and scientists. This article attempts to examine national identity in the sphere of culture globalization and worldwide consumption culture. Because this culture includes different dimension, the article has done by the purpose of investigation of the relationship between body management and youth national identity. The young people aged 18 to 30 years of Sari were among statistical population. The sample size was 384 persons obtained by Cochran formula and multi-stage cluster sampling. The results indicate that there was inversely negative relationship between body management and youth national identity.