MARKETING VETERINARY DENTISTRY

Veterinary dentistry: its origin and recent history.

The practice of dental medicine has evolved into a broad based and far reaching profession. The art of dentistry exists as a unique web woven of innovative research, technological advancement, and influence from other professions, trades and disciplines. As one segment of the web is strengthened, so is the whole. We can easily identify the benefit of this type of information flow when it travel...

Dental radiography: putting teeth into your veterinary dentistry practice.

Ethical marketing in'aesthetic' ('esthetic') or'cosmetic dentistry'. Part 1.

UNLABELLED Prior to undertaking any elective,'cosmetic' dental procedures, it is vital for the treating dentist to discuss the merits and drawbacks of all viable options. It is important that the patient understands what the consequences and limitations of treatment are likely to be, and what the potential failures could entail later in his/her life. Informed consent should be obtained (prefera...

Kelleher Ethical Marketing in ‘ Aesthetic ’ ( ‘ Esthetic ’ ) or ‘ Cosmetic Dentistry ’

Prior to undertaking any elective, ‘cosmetic’ dental procedures, it is vital for the treating dentist to discuss the merits and drawbacks of all viable options. It is important that the patient understands what the consequences and limitations of treatment are likely to be, and what the potential failures could entail later in his/her life. Informed consent should be obtained (preferably in wri...

Ethical Marketing in ‘ Aesthetic ’ ( ‘ Esthetic ’ ) or ‘ Cosmetic Dentistry ’ Part 2

This is the second article in a series of three. It is essential to find out from patients what it is that they hope to achieve when requesting an improvement in their dental appearance. Their expectations, hopes and fears need to be explored in detail. The longterm biologic costs of some invasive procedures need to be explained to patients in advance so that they can make properly informed dec...

Graduate attributes in the disciplines of Medicine, Dentistry and Veterinary Medicine: a survey of expert opinions

BACKGROUND This study was completed as part of a project for the Quality Assurance Agency on the enhancement theme of 'Research teaching linkages: enhancing graduate attributes' in the disciplines of Medicine, Dentistry and Veterinary Medicine. The aims of this investigation were to elucidate a list of desirable research related graduate attributes for the disciplines of Medicine, Dentistry and...