Methods of Persuading the Reader in Golestan by Saadi

Moralistic and didactic texts make up a large part of Persian literature. Undoubtedly, if "the inculcation of a particular concept into the mind of the reader and the attempt to persuade and conquer his mind" is not the main purpose of these texts, it is definitely one of their most important goals. In this sense, the poet or writer of such texts tries to persuade the reader and sway his mind to his desired position. This paper has extracted various methods of “capturing the mind of the reader” in Golestan by Saadi, and has divided these methods into four general categories and nine sub-categories. The most frequent statistical frequency in the methods of persuading the audience in Golestan is the argument, with a frequency of 30%, and then the allegory with a frequency of 26,6%, which shows argumentative and literary aspects of the Iranian mind to be active.