Ghahraman Mahmoudi
Hospital Administration Research Center, Sari Branch, Islamic Azad University, Sari, Iran
[ 1 ] - A Study of the Effect of Advertising on Attracting Medical Tourism
Introduction: It is predicted that tourism will be the most profitable industry in the world in 2020. The current study aimed to evaluate the influence of advertising on attracting foreign medical tourists based on the marketing mix model. Methods: In this descriptive study, participants (n=136) completed a standard questionnaire containing items on demog...
[ 2 ] - Comparison of Relationship between Quality of Public Life and Quality Dedicated to Working Life in the Presence of the Mediator role of Work Conflict: A Multi-Group Analysis
Background and purpose: The concepts of work and life have the strongest and most effective relationship with individuals and society, and making a balance between them can have a direct impact on the achievement of organizational goals. The purpose of this study was to compare the relationship between quality of public life and quality dedicated to working life in the presence of the mediator ...
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