میرمیران, هانیه

[ 1 ] - عوامل موثر بر خرید تفننی محصول جدید با درگیری پایین

The purpose of this survey is to survey conceptual processes and consumers’ motivation for fancy purchase of new products. This study indicates how non-planned purchase of new products is different from that of other products leading to planning, marketing and management of sales costs and opportunities in new products industry by providing more information on the factors influencing fancy purc...