محمد زاده, بهجت
کارشناس ارشد مدیریت خدمات بهداشتی و درمانی، دانشگاه آزاد اسلامی واحد شمال، تهران، ایران
[ 1 ] - بررسی مولفه های تاثیرگذار بر وفاداری بیماران به برند بیمارستانی در بیمارستانهای آموزشی درمانی دانشگاه علوم پزشکی شیراز
Background: Brand loyalty is one of the most important factors in maintaining and success of huge organizations such as hospitals. This study aimed to survey the factors that affect the patients’ loyalty to hospital brands in teaching hospitals affiliated to Shiraz University of Medical Sciences (SUMS). Materials and Methods: This cross-sectional descriptive-analytic study conducted in 2017...
[ 2 ] - Nurses Communication Skills Training and Its Effect on Patients’ Satisfaction in Teaching Hospitals of Shiraz University of Medical Sciences
Background and purpose: Communication skill is a key ability and an integral part of the nursing profession. This study aimed to investigate the effect of communication skills training of nurses on patients’ satisfaction with nursing staff in teaching hospitals affiliated to Shiraz University of Medical Sciences. Method: This Cross-sectional study was carried out in 2017. The research populati...
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