Zohreh Gholami Doborjeh
Knowledge Engineering and Discovery Research Institute, Auckland University of Technology, Auckland, New Zealand
[ 1 ] - The Role of Event Related Potentials in Pre-Comprehension Processing of Consumers to Marketing Logos
Background: In human behavior study, by peering directly into the brain and assessing distinct patterns, evoked neurons and neuron spike can be more understandable by taking advantages of accurate brain analysis. Objectives: We investigated the role of Event Related Potentials (ERPs) in pre-comprehension processing of consumers to marketing logos.. Materials & Methods: In the framework of an ...
نویسندگان همکار