Mohammad Velayati

[ 1 ] - Classifying the Customers of Telecommunication Company in order to Identify Profitable Customers Based on Their First Transaction, Using Decision Tree: A Case Study of System 780

Effective knowledge and awareness of customers require the market segmentation, through which the customers who have the same needs and purchasing patterns as well as the same response to marketing plans are identified. The selection of a proper variable is a requirement, among other, for a successful market segmentation. In today' world, on one hand, the consumers are bombarded with new goods ...