Naami, Abdollah
[ 1 ] - Identificaion and prioritization of effective indicators on optimal implementation of customer reiationship management in the insurance industry(including case study)
Background and purpose: The present Nowadays, importance of customer within organizations has gone beyond such that the trend of organizations has changed from product-orientation to customer-orientation. Therefore, since the last decade, approach to the issues such as customer relationship management has increased within organizations, that the organizations have felt necessity of the issues s...
[ 2 ] - Effect of integrated marketing communication on brand value with the role of agency's reputation (including case study)
Background and purpose :In today's world, the core capital of many organizations is the brand of that organization. In this research, the effect of integrated marketing communications on brand value has been considered with the mediating role of the reputation of the organization in Iranian insurance Materials and methods:This study is applied in terms of its objective and it is descriptive in ...
نویسندگان همکار