Koddami, Soheila
[ 1 ] - Designing a value-specific model of sales force based on value creation in the sales chain using S-O-R approach
In today's highly competitive market, organizations are constantly seeking new ways to create specific value and competitive advantage. As a strategic and valuable source, sales force can be very effective in forming and creating specific value and improve customer loyalty through adding value and credit to the organization. Despite the impact and importance of this, the role sales force plays ...
[ 2 ] - Investigating the effect of strategic orientations and the role of organizational ambidexterity on academic brand reputation
Today, increasing competition in the education sector shows the growing importance of the university brand in educational institutions. Therefore, this study shows the factors affecting the brand performance of the university and the effect of using two strategic orientations simultaneously (entrepreneurial orientation and interactive orientation) on brand performance with the mediating role of...
[ 3 ] - Investigating the effect of strategic orientations and the role of organizational ambidexterity on academic brand reputation
Today, increasing competition in the education sector shows the growing importance of the university brand in educational institutions. Therefore, this study shows the factors affecting the brand performance of the university and the effect of using two strategic orientations simultaneously (entrepreneurial orientation and interactive orientation) on brand performance with the mediating role of...
[ 4 ] - Providing a Method for Solving Interval Linear Multi-Objective Problems Based on the Goal Programming Approach
Most research has focused on multi-objective issues in its definitive form, with decision-making coefficients and variables assumed to be objective and constraint functions. In fact, due to inaccurate and ambiguous information, it is difficult to accurately identify the values of the coefficients and variables. Interval arithmetic is appropriate for describing and solving uncertainty and inaccu...
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