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Ahmet Çalık

Faculty of Economics and Administrative Sciences, Department of International Trade and Logistics, University of KTO Karatay, Turkey

[ 1 ] - Evaluation of Social Media Platforms Using Best-Worst Method and Fuzzy VIKOR Methods: A Case Study of Travel Agency

A correct social media strategy is essential for travel agencies working in today's global market to reach customers. The travel industry is a service-oriented industry, and travel agencies can easily reach their customers on social media by transforming their marketing strategies at no extra costs. There are so many options that a travel agency can use to make itself more visible on social med...