Noori, Ahmad

[ 1 ] - Causal analysis of the impact of abuse management on the brand equity of Iranian Premier League football clubs

The purpose of this study was to identify and confirm the components of abuse management in Premier League clubs and their effect on the brand equity of the clubs. The research was conducted based on a mixture method. The statistical population in the first step (qualitative), were people aware of disciplinary cases and team players and in the second step (quantitative) were fans. In the first ...