The internet has been blurring the lines between local and global cultures, affecting in different ways the perception of people about themselves and others. In the global context of the internet, search engine platforms are a key mediator between individuals and information. In this paper, we examine the local and global impact of the internet on the formation of female physical attractiveness...

The main objective of this research is to investigate the impact social media marketing activities — restricted only Instagram influencers on online impulse buying through mediating effect source credibility (attractiveness, expertise, and trustworthiness), predicated Stimulus-Organism-Response (S-O-R) theory. hypothesised relationships were examined using cross-sectional data obtained from 273...

Shopping centers represent a substantial slice of the UK economy and have rightly attracted considerable research. Despite interest from academics and practitioners, little research attention has been paid to the market segmentation of shoppers. Proactive marketing management is a feature of only a minority of UK shopping centers. The marketing communications of most would appear to be aimed ma...

Abstract To protect and promote the originality authenticity of mountain foodstuffs, European Union set Regulation No 1151/2012 to create optional quality term “mountain product”. Our research aimed at exploring attractiveness product label for consumers, considering both attitude towards itself purchase intentions. We propose a model investigate relationships between four latent constructs — a...

the present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (sc1: producer - consumer, sc2: producer - retailer - consumer, sc3: producer - commission agent - retailer - consumer, sc4: producer - commission agent - wholesaler - retailer - consumer) for two variety (allahabad safeda and apple guava) of guava. the gross marketing pri...

statement of problem: although different types of aesthetic brackets are introduced to orthodontic profession to reduce the complaints about the metallic braces, little studies have been done to assess patient's views regarding the attractiveness and acceptance of such brackets.   objectives: the goal of this study was to evaluate the perceived acceptability, beauty and value of different ortho...

The language of tourism is considered as one the many specialized languages, which characterized mainly by a specific lexicon. Within touristic attractiveness, food and wine are representing marketing sector for companies, also new professional profiles like so-called influencers. Through analysis websites Instagram posts this paper highlights importance customization messages in talking about ...

For the study of information propagation, one fundamental problem is uncovering universal laws governing the dynamics of information propagation. This problem, from the microscopic perspective, is formulated as estimating the propagation probability that a piece of information propagates from one individual to another. Such a propagation probability generally depends on two major classes of fac...

The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for online shopping stores. Online convenient shop is mostly reflected in shorter time and less energy spent, including shipping cost reduction, less crowd and queues ...