نتایج جستجو برای: attractiveness of marketing
تعداد نتایج: 21174767 فیلتر نتایج به سال:
abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...
now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...
The importance of commercial centers as a major driver of tourism has been widely acknowledged in theoretical studies of tourism marketing. This study combines quantitative and qualitative approaches to determine the effective measures on the attractiveness of commercial centers as one of the effective dimensions on the attractiveness of tourism areas and the research data have been collected a...
Background: Internal marketing motivates the domestic customers by meeting their needs. Employee-driven work systems can improve the capabilities and motivations of the workforce to perform better in the organization. The purpose of this study was to investigate the effect of internal marketing and employee-driven work systems on job satisfaction with respect to job attractiveness. Methods: Th...
The article is devoted to the study of the process of development of regions as a promising area of industrial tourism. The authors researched the marketing strategies of industrial tourism, studied, proposed an algorithm for selecting a marketing strategy for the development of industrial tourism and the concept of developing a marketing strategy for the development of industrial tourism. They...
the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...
there is a relationship between tourism motivation and destination choice, acquiring knowledge about this is so important in predicting the future patterns of tourists’ behaviour. the main purpose of this study is to analyse the motivational factors influencing european tourists’ decision making process to choose iran. a sample of 404 tourists were studied, the data were analysed using factor a...
This paper aims to: 1) identify gender differences in perception and evaluation of retail agglomerations and 2) discuss the implications of these differences for marketing and management. Based on a conceptual model we surveyed 2,151 agglomeration shoppers using interviewer-administered questionnaires. Structural equation modelling revealed that: accessibility, parking and infrastructure are pe...
The article presents the author's approach to classification of types attractiveness region by introducing a new feature "by target audiences" - investment, business, settlement, migration, tourism, stakeholder. stakeholder is singled out as separate object research, what due impact representative and public organizations on development implementation policy decisions regions. By authors was de...
abstract: one of the most visited & important spaces in different countries by tourist are urban areas. the old tehran which major part is located in district 12 is historical showcase of the capital, but, its hiidden cultural attraction is not used as it should be. this thesis occasionally engage in studying the efficacy of correct installation of travel guide boards in welfare & easily acc...
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