Music affects viewers’ responses to advertisements. In this study we present the findings of an experiment that investigates emotional and cognitive reactions subjects’ brains during exposure television advertisements with music congruent, incongruent, advertisement content. We analyze electroencephalography signals eye-tracking behaviors a group 90 women watching six TV The study's suggested i...

Background: Performance related musculoskeletal and associated health issues are prominent amongst musicians. The aim of this study was to explore self-reported musculoskeletal and related health issues in undergraduate music students. A further goal was to ascertain how these problems impact students’ learning and playing their instruments. Materials and Methods: A longitudinal mixed me...