Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...

This study aims to understand how website interactivity (active control and reciprocal communication) can impact purchase intention through website involvement and how the impacts are moderated by the type of products featured on websites. In a laboratory experiment, participants were asked to perform purchasing tasks of non-fictional books or greeting cards on websites of varying levels of int...

This paper addresses the emergence of much-needed general-purpose natural interactivity coding tools. In particular, the NITE (Natural Interactivity Tools Engineering) project is currently completing three toolsets for the annotation and analysis of natural interactive communication data. The tools share a common requirements specification but are otherwise quite different. The paper briefly pr...

The influence of presence on users attitudes and behavior is widely reported in the literature. However, we still lack a good understanding of the effects of system design on the formation of a sense of presence in computermediated environments in general and virtual communities in particular. In this research, we address this void. More specifically, we examine the relationship between importa...

Interactivity is the key characteristic in interactive whiteboard technology (IWT). This study aims to provide a better understanding of communication behavior in IWT. This research’s objective is to investigate the effects of the interactivity level on a user’s attitude and intention toward the use of IWT. As a result, we cite the technology acceptance model (TAM) to support this research. Spe...

In this paper we attempt to offer an overview of some of the various points of view, which coexist (Arata, 1999) within the broad term ‘Digital Interactivity’. We review identified characteristics of and constraints on interaction, then discuss important elements of digital interactivity (feedback, immersion and engagement, simulation, play, hypertext). We select link authoring and the construc...

Flow experience is quite frequent when performing a variety of on-line activities and is a good predictor for on-line users’ loyalty and revisiting. Most previous research emphasizes the effects of challenge/skill, focused attention, telepresence and web characteristics on flow experiences. However, text-based communication systems without features of telepresence and web characteristics still ...