The marketing function in many companies has come to consume what many believe to be a disproportionately high share of corporate resources, inviting intense scrutiny from corporate cost-cutters. Further, there appears, at a macro level, to be a low correlation between the level of spending on marketing and measures of overall financial performance or competitive position; many firms are gettin...

Is the practice of marketing bad for the economy and, therefore, bad for society? This article explores whether market success and marketing success are compatible. First, we examine the concept of “market success” in the context of the dynamic competition perspective of resource– advantage theory, and we argue that successful markets are characterized by competitive processes that lead to five...

Marketing channel plays a key role for the success of an enterprise in gaining competitive edge, markets demanding agility and quick market responsiveness which represent complex phenomena in global competition. To discover the behavior and mechanism of organization, nowadays, more and more people have paid attention to the complexity theory such as self-organization, dissipative structure theo...

for any organization sound marketing strategy and quality assurance play vital role in the growth of the organization. the price, quality and service, service centers, friendly attitude, discounts on sales, esthetics, store location and appearance, ease of operations, guarantees and warranties, adopting new ideas, and flexible payments terms were considered to study the perceptions of the respo...

Despite a great deal of theoretical research on competition, there has been limited empirical work assessing the type of competitive interaction that actually exists in the marketplace. The empirical work that has been conducted has suggested that there is significant variation in the type of competitive interaction across categories and across marketing instruments. Consequently, the central o...

  For any organization sound marketing strategy and quality assurance play vital role in the growth of the organization. The price, quality and service, service centers, friendly attitude, Discounts on sales, esthetics, store location and appearance, ease of operations, guarantees and warranties, adopting new ideas, and flexible payments terms were considered to study the perceptions of the res...

Marketing of educational services is a strategy undertaken by the agency in improving human resources are an institution, with aim to improve image institution quality education and can compete other institutions, as well able boost high competitiveness. This also shows that competition world unavoidable, seeing many institutions have been abandoned their customers so recent years there mergers...