there are many approaches in economic literature for investigation of firm performance. in general, those theories very useful for investigation the nature and role of competitive advantage. resource based view, dynamic capability, entrepreneurial theory, neoclassic theory, industrial organization approach are some of those theories. todays, banks try to attract customers through various new me...

nowadays with high competition in area of business, companies have to use different strategies in order to face and control this competition. without doubt not only use of these strategies influences on packaging but also this issue affect on companies’ performance. hence, aim of this research is to study differentiation strategy of porter as a competitive strategy on organizational performance...

Market segmentation is one of the most widely accepted concepts in marketing. Its fundamental thesis is that, to achieve competitive advantage and, thereby, superior financial performance, firms should (1) identify segments of demand, (2) target specific segments, and (3) develop specific marketing “mixes” for each targeted market segment. However, understanding the competitive circumstance in ...

Purpose – This study aims to examine how firm strategy may affect customer satisfaction in relationship to service the characteristics of quality, servicescape and value. Specifically, this research utilizes Porter’s depiction cost leaders and differentiation strategy to suggest customers may be satisfied even if they rate value or quality lower than for another similar firm. Design/methodology...

Every firm learns through firm specific methods. This learning process is operationalized by firm’s knowledge management practices. Therefore, knowledge to result in successful learning should be assisted by a combinative framework which can enhance a firms’ absorptive capability. This in turn will play a decisive role for achieving competitive advantage. Current literature in strategic managem...

Collective Strategy is the attempt of organizations to manage their interdependence by substituting contractual for competitive interconnectedness, creating a partially endogenous social environment. This paper discusses the concept of Collective Strategy and applies it to the collaboration of firms in an industry, which have the objective to reduce competition within the collective in order to...

The focus of this chapter is on the use of backcasting in competitive analysis to improve the understanding of the strategic directions and actions of a firm that may be a competitor or a potential collaborator. Intended for use as a competitive weapon, this tool is formulated to assess the distinct technological and organizational competencies a firm is exploiting. This we advocate in order to...

The purpose of this research is to understand the relationship between supply chain enablers and firm performance within the Thai garment industry, which is mediated by competitive advantage. The findings reveal that the proposed model has a significant mediating effect of competitive advantage. In terms of the causal path model, IT capabilities and supply chain integration are the key enablers...