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Ever since the marketing concept grew in importance in the 1950s, there have been attempts to generate theories in the discipline. The role of theory in a discipline is to increase scientific understanding in order to explain and predict phenomena (Dubin,1978; Hunt 1976). Research in physical sciences (e.g. physics, biology) has led to discovery of theories that have enabled prediction and cont...

Lead-time is crucial for decision–making in market-driven requirements engineering. Lead-time efficiency allows software companies to focus their resources on the most profitable functionality, and enables to remain competitive on the fast-changing software market. Achieving and sustaining low decision leadtime and the resulting high decision efficiency, requires better understanding of factors...

• Managing the quality of the customer interaction is no small task. The bank is one of the first financial services institutions (FSIs) that committed itself to a CRM strategy that would give equal emphasis to service and sales. For Royal Bank this means providing customer contact personnel with the information that allows for appropriate decision making. In this case, the bank seeks to ensure...

Quality management systems have been shown to improve inventory management, increase internal efficiencies, and enhance the ability of businesses to meet customer specifications, but little work has explored the role of employee decisions in the success of such systems. This work used the methodology of processtracing to examine the decision-making process of grain elevator employees (n=164) as...

This goal of this paper is to establish a research agenda that will lead lo a stream of research that closes Ihe gap bclwcen actual and normative strategic managerial decision making. We start by distinguishing strategic managerial decision making (choices) from other choices. Next, we propose a conceptual model of how managers make strategic decisions ihat is consistent with the observed gap b...