Nowadays, with increasing service industries, service marketing and service quality have become an important challenge to organizations. The attempts of organizations in this situation are witnesses to this matter. In the past years, the organizations tried to reach service quality appropriation and satisfaction of self-external customers by concepts and approaches of external marketing. One of...

Abstract Vendor Selection Problem (VSP) has been considered in this paper as an integrated method of Fuzzy Analytic Hierarchy Process (FAHP) and Quality Function Deployment (QFD) in the pharmaceutical company. In QFD method, determining the importance of the "weights" for the customer requirements is an essential and crucial issue. FAHP has been used to determine the importance of the "we...

Customer defection is critically important since it leads to serious business loss. Therefore, investigating methods to identify defecting customers (i.e. churners) has become a priority for telecommunication operators. In this paper, a churn prediction framework is proposed aiming at enhancing the ability to forecast customer churn. The framework combine two heuristic approaches: Self Organizi...

This paper analyzes the relationship between the financial health and organizational form of private health care providers in Brazil. It also examines the major determinants of customer satisfaction associated with the provider's organizational form. An adjusted Altman's z-score is used as an indicator of financial health. A proxy variable based on customer complaints filed at the Brazilian Nat...

The success of a company is often dependent on the quality of their Customer Relationship Management (CRM). Knowledge about customer’s concerns and needs can be a huge advantage over competitors but is hard to gain. Large amounts of textual feedback from customers via surveys or emails has to be manually processed, condensed, and lead to decision makers. As this process is quite expensive and e...

Web-based self-service has emerged as an important strategy for providing preand post-sales customer support. Yet, there is a dearth of theoretical or empirical research concerning the organisational, customer-oriented, knowledge-based, and employee-oriented factors that enable web-based self-service systems (WSS) to be successful in a competitive global marketplace. In this paper, we describe ...

BACKGROUND The concept of customer engagement and devotion has been applied in various service businesses to keep the customers with business However, a limited number of studies were performed to examine the context of customer engagement and devotion in pharmacy business which focus on the impact of customer perceptions about pharmacists, perceived quality of pharmacy structure, medication pr...