The article is devoted to the problems of finding and substantiating new ways using potential land re-sources territorial communities Southern Ukraine, consolidation factors that determine development places outside urban areas are agricultural production rural development. issues arranging destinations territories attractive for visitors due availability tourist resources increasing their comp...

The present study used a stimulus-organism-response (S-O-R) theoretical framework to examine the relationship between theme park tourists’ experience, brand identity, satisfaction, and loyalty in China. By using structural equation model (CB-SEM), this paper illustrates process of forming destination for sustainable tourism on parks. results suggested second-order structure experience. first-or...

Since its development, YouTube, the world’s third most popular online destination, has transformed from a video-sharing site into a job opportunity for content creators in both new and mainstream media. Based on content analysis, the study examined how three prominent YouTubers have created a successful personal brand. Analysis revealed the common characteristics that these online celebrities s...