In this paper, we explore the impact of individualism and collectivism on three basic aspects of ethical decision making – the perception of moral problems, moral reasoning, and behavior. We argue that the inclusion of business practices within the moral domain by the individual depends partly upon individualism and collectivism. We also propose a pluralistic approach to postconventional moral ...

Texans are often presented as self-righteousness, simpleminded, and big-mouthed individualists. Despite this individualist stance, by believing in law and order they are supposed to have their own way of authoritativeness. Operationalizing the love for authority, it is demonstrated empirically that these prevalent stereotypes about Texans are unfounded. There are two reasons for the prevalence ...

This research examined the relation between self-relevance and word-ofmouth (WOM). The results of two studies suggest consumers are more likely to provide WOM for products that are relevant to self-concept than for more utilitarian products. There was also some indication that WOM was biased, in the sense that consumers exaggerated the benefits of self-relevant products compared to utilitarian ...

In this paper, we survey our recent work showing theoretically and empirically a link between individualist culture on one hand and long run growth and innovation. The individualism-collectivism cultural dimension is the only one that has a robust effect on measures of long run growth. We survey the cross-cultural psychology culture that finds that the individualism-collectivism cleavage is als...

The constructs of horizontal (H) and vertical (V) individualism (I) and collectivism (C) were theoretically defined and empirically supported. Study 1 confirmed, via factor analysis, that the 4 constructs, HI, VI, HC, and VC, which were previously found in the United States, which has an individualist culture, also were found in Korea, which has a collectivist culture. Study 2 investigated mult...