it can be said that the first major part of stoicism is the logic of logos theory. this principle, from which the concept of natural law is interpreted from, is the largest contribution of greek culture to the human thinking heritage. in stoicism, logos is the rational order governing the world or the structure that indicates the rational order of the world. this rational principle is described...

A logo epitomizes a brand and depicts the picture of a product; consequently, attention, as an initial step of the AIDA model, to the logo is a good-looking index to survey the cognitive processing during consumers’ decision-making. Eye tracker extracts the visual attention data. For these reasons and appreciated from fixation duration, in the present study, the process of visual attention to t...

We propose a method for localizing and recognizing brand logos in natural images. The task is extremely challenging, due to the various changes in the appearance of the logos. We construct class templates by matching features between examples of the same class to build homographies. An interconnections graph is developed for each class and the representative points are added to the class model....

This study assessed whether real-life stimulus material can elicit conscious and unconscious priming. A typical masked priming paradigm was used, with brand logo primes. We used a rigorous method to assess participants' awareness of the subliminal information. Our results show that shortly presented and masked brand logos (e.g., logo of McDonald's) have the power to prime their brand names (e.g...

The aim of my paper is to present the forgotten suggestion made by Heidegger which can be found in his Grundbegriffe der aristotelischen Philosophie. Heidegger interprets the Aristotle’s definition of a man as zoon logon echon: it is no longer the traditional understanding of a rational animal, but rather being-here-in the world for which an involvement in conversation and discursivity, i.e. lo...

In this paper a study is described on the prosodic voice wave characteristics of different rhetorical styles. Analysed were pitch, intensity and duration features of segments annotated ethos, pathos and/or logos in the 2004 Democratic National Convention Keynote Address of Barack Obama (USA). It was discovered that ethos shows a lower mean pitch and a slower speech rate, possibly to confer more...

Research has established decreased sensory habituation as a defining feature in migraine, while decreased cognitive habituation has only been found with regard to cognitive assessment of the relative probability of the occurrence of a stimulus event. Our study extended the investigation of interictal habituation in migraine to include cognitive processing when viewing of a series of visually-co...

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