This paper contains a dynamic conduct parameter model to look at the pricing behavior of five power marketers in the California Power Exchange (CalPX) on daily data for 2000. Only our previous paper Hodge and Dahl (2012) specifically focused on just the electric power marketers. In this paper we compare a dynamic conduct parameter with that of our earlier static model to test whether the static...

Uncertainty of system operating conditions is one of the causative reasons which may render to the instability of a transmission system. For that reason, accurate assessment of transmission reliability margin (TRM) is essential to ensure effective power transfer between areas during the occurrence of system uncertainties. The power transfer is also called as the available transfer capability (A...

Three years after the ARF introduced its working definition of the term “engagement,” there is still a lack of clarity over what the term describes and how it can best be measured. Perhaps the problem is that no one definition can really suffice when engagement takes place in multiple contexts. To be useful, the definition needs to account for all three contexts of engagement: brands, communica...

The author continues the discussion of foreign-market entry-mode research begun by O'Farrell, Moffat, and Wood. These authors reviewed and compared the contributions of economic geographers and marketers to our understanding of the channel choices of business service firms. Their central argument was that extant research methods, especially those employed by marketers, suffer significant limita...

For too long, marketers have not been held accountable for showing how marketing expenditures add to shareholder value. As time has gone by, this lack of accountability has undermined marketers’ credibility, threatened the standing of the marketing function within the firm, and even threatened marketing’s existence as a distinct capability within the firm. This article proposes a broad framewor...

due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of people using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies and ...

Soon after the concept of a management information system was introduced in the mid-1960s, marketers tailored it to their own unique needs, naming it the marketing information system (MKIS). Several studies have been conducted of how MKISs are used in the Fortune 500 companies, and the authors compare their current findings to those of ten and eighteen years ago. It seems that both the MKIS sup...

The strategic role of the consumer in the Internet economy clearly reshapes the meaning of marketing concept leading to separate the traditional marketing from the marketing in Electronic Retailing. The active involvement of the consumer in the shopping process could be utilized by the marketers so as to design new products and develop product and marketing strategies. Marketers, enabled by the...

The mature consumer segment is growing in number and income level in both China and the US. It is therefore increasingly important for global marketers to develop an understanding of the consumer behavior of this segment as well as any cross-cultural differences in this behavior. This paper focuses on the materialism of mature consumers in China and the US and examines this in terms of cognitiv...

Advertising is the process of facilitating the industrial trade of a given products or services by attracting the customer to purchase it. The effect of advertisement can have an impact on adoption of particular product. It is important for the marketing industry to better understand the role of the unconscious and emotions in advertising communication and shopping behavior. Every advertisement...