Background: The emergence of the subject of marketing professional ethics has left the understanding of the role of this factor in the main consequences of marketing unclear and unclear. The aim of this study was to determine the effect of professional ethics training of marketers on customer loyalty of top food company. Method: This study was applied in terms of purpose and semi-experimental ...

The IAB Mobile Marketing Center of Excellence focuses on driving the growth of mobile marketing, advertising, and media. Under the guidance of a Mobile Board of Directors, we pursue initiatives including the improvement of mobile creative, creating a reliable and accountable measurement regime, smoothing supply chain problems, advocating for the industry in Washington DC, and educating buyers a...

Post harvest loss has been a bane to food security in Nigeria. Although increased crop yield has been found to be feasible. Post harvest losses especially in fruits such as citrus, banana and pineapple are enormous, the marketing system of these fruits places about 75% of the burden of these losses on the fruit marketers. This study evaluated post harvest losses in fruit marketing in Lagos metr...

Consumers value keeping some information about them private from potential marketers. E-commerce dramatically increases the potential for marketers to accumulate otherwise private information about potential customers. Online marketers claim that this information enables them to better market their products. Policy makers are currently drafting rules to regulate the way in which these marketers...

This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

The study was to assess the cost and returns in cattle marketing in central Adamawa State, Nigeria. Data for this study were collected from activities of cattle marketer for the year 2012. The data were collected using structured questionnaire. One hundred and twenty (120) Cattle marketers were administered with questionnaires. A total of Ninety questionnaires were used for analyzed. However, b...