Area Editor: Russell S. Winer Agent-based modeling can illuminate how complex marketing phenomena emerge from simple decision rules. Marketing phenomena that are too complex for conventional analytical or empirical approaches can often be modeled using this approach. Agent-based modeling investigates aggregate phenomena by simulating the behavior of individual “agents,” such as consumers or org...

Journal of Marketing Research Vol. XLII (February 2005), 96–108 *Clara Agustin is Assistant Professor of Marketing, Area of Management and Organization Studies, Department of Business and Economics, Universitat Pompeu Fabra (e-mail: [email protected]). Jagdip Singh is Professor of Marketing, Marketing and Policy Studies Department, Weatherhead School of Management, Case Western Reserve Univ...

OBJECTIVES This was a two-part descriptive study designed to (1) assess the marketing themes and sugar content of beverages promoted in outdoor advertisements (ads) within a portion of Accra, Ghana and (2) quantify the types of ads that appeared along the Accra-Cape Coast Highway. SETTING A 4.7 km2 area of Accra, Ghana and a 151 km region along the highway represented the target areas for col...

Generally marketers don’t talk about ethics too much. Marketers can often drive human desires and behaviors, getting people to buy things that they may or may not need, making them feel better or worse about them in the process. Marketing being an inevitable function of an organization it should ideally hold the balance between economic and social goals. Most of us would agree that it is ethics...

Introduction This paper focuses on an important, yet uncharted phenomenon in international business marketing, the utilization of references. The idea that references play an important part in business marketing is generally taken for granted. Most issues of business magazines like Business Week and Business Strategy Review contain anecdotal evidence of the essential role of references in such ...

A marketing planning framework to aid political parties in improving their image and co-ordinating election campaigns has been developed to reflect the changing nature of electoral campaigning in the developed world towards the need for more long-term planning; together with the development and implementation of marketing models in a wider sphere of social situations. The planning model has bee...

BACKGROUND Insecticide-impregnated bed nets (ITNs) have been shown to be a highly effective tool against malaria in the endemic regions of sub-Saharan Africa (SSA). There are however different opinions about the role of ITN social marketing and ITN free distribution in the roll-out of ITN programmes. The objective of this study was to evaluate the effects of free ITN distribution through antena...