To investigate how the buying behavior of firms work is always needed, since it is an every changing process influenced by many forces in its surroundings. Industrial firms tend to have a smaller number of customers which means that they are easier to identify than customers in consumer markets. Effective marketing strategy relies on understanding consumers and their needs. This understanding m...

The potential to use information technology that is increasingly effective and efficient one of the opportunities be able compete. Digital Marketing an important part business development. benefits using digital marketing are as a way introduce increase productivity. Sengkaling Recreation Park also collaborates with Small Medium Enterprises need assistance in technology. result this become char...

The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...

Food security is the main concern in Africa as the production and productivity of crops are under continuous threat. Indigenous crops also known as orphanor as underutilizedcrops provide key contributions to food security under the present scenario of increasing world population and changing climate. Hence, these crops which belong to the major categories of cereals, legumes, fruits and root cr...

In the absense of frictionless trade, domestic productivity will be a major determinant of prices. Using repeated cross-sections of absolute prices of individual goods across European countries, I find that products of an industry tend to be cheaper in countries with higher productivity in that industry. Similarly, countries with higher productivity in manufacturing have lower prices for produc...

Commercial Banks and Financial Institutions are recognizing that they can no longer look at a customer from a specific product but must encompass the entire customer relationship to fully understand a client‘s profitability. From a strategic standpoint, Customer Relationship Management (CRM) mobilizes resources around customer relationships rather than product groups and fosters activities that...