The purpose of this research study is to look at, how the utilization planning techniques / strategies having most important impacts on any project /organization’s success and imaginative problem?solving. In particular Project Planning Techniques, three arranging basic including, Gantt graphs, case?based way investigation, were studied &analyzed. As an empirical in nature which purposes hig...

People often think, feel, and behave metaphorically according to conceptual metaphor theory. There are normative sources of support for this theory, but individual differences have received scant attention. This is surprising because people are likely to differ in the frequency with which they use metaphors and therefore the frequency with which they experience the costs and benefits of metapho...

Two divided visual field priming experiments examined cerebral asymmetries for understanding metaphors varying in sentence constraint. Experiment 1 investigated ambiguous words (e.g., SWEET and BRIGHT) with literal and metaphoric meanings in ambiguous and unambiguous sentence contexts, while Experiment 2 involved standard metaphors (e.g., The drink you gave me was a meteor) with sententially co...

In this paper, we explore how supply chain theorists can engage with metaphorical imagination to develop theory. Our main purpose was provide additional useful guidance on scholars approach the method of metaphoric transfer. To do this, build previous work transfer and Metaphoric Transfer Pathways framework. The framework offers two novel approaches working metaphors that will help best leverag...

Temporal language is often couched in spatial metaphors. English has been claimed to have two space-time metaphoric systems: the ego-moving metaphor, wherein the observer’s context progresses along the time-line towards the future, and the time-moving metaphor, wherein time is conceived of as a river or conveyor belt on which events are moving from the future to the past. In three experiments, ...

Some researches indicate that the right hemisphere (RH) has a unique role in comprehending the figurative meaning of metaphors whereas the results of other studies do not support the notion of a selective role for the RH in accessing metaphorical meanings. The present research used fMRI technology to test a theoretical explanation of the above conflicting findings. This theoretical account is d...