European Journal of Information Systems (2013) 22, 251–256. doi:10.1057/ejis.2013.6 Mixed methods research – ‘the third methodological movement’ (Teddlie & Tashakkori, 2009) – appears to be one of those phenomena that attracts considerable interest but is rarely brought into practice, at least judging by the publications in major information systems (IS) outlets, where mixed methods studies rep...

Qualitative research includes a variety of methodological approacheswith different disciplinary origins and tools. This article discusses three commonly used approaches: grounded theory, mixed methods, and action research. It provides background for those who will encounter these methodologies in their reading rather than instructions for carrying out such research. We describe the appropriate ...

Purpose – The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals. Design/methodology/approach – This study involved a content analysis of 2,166 articles published between 2003 and 2009 in nine prominent marketing journals. Findings – A total of 34 mixed method studies implemented data-collection procedures sequentially (79 per...

This paper describes how one research team uses a variety of qualitative, cultural anthropological research techniques and qualitative survey research techniques to better understand the characteristics of young people who drink and do not drink alcohol. The team used qualitative methods of cultural anthropology for initial small-group studies of three mental constructs known to predict behavio...

While the concept of mixed-methods research is more usually associated with combining quantitative and qualitative approaches, this paper outlines a study that mixed methods by undertaking qualitative theory testing and derivation when examining the relationship between health promotion theory and hospital nursing practice. Thus, it is concerned with relating the metatheoretical aspects of the ...

Healthcare providers play a major role in attending to all domains of health in a population. In terms of modem healthcare delivery, better health outcomes for population can be achieved by engaging multi-disciplinary expertise. In the last decade, pharmacy profession had transformed tremendously in terms of health and pharmaceutical service provision to both patients and general population. Wi...

Multiracial individuals report that the social pressure of having to “choose” one of their racial groups is a primary source of psychological conflict. Yet because of their ability to maneuver among their multiple identities, multiracials also adopt flexible cognitive strategies in dealing with their social environments—demonstrating a benefit to having multiple racial identities. The current a...